PPC Expert

Job Description

At WhoCreatives, we are a forward-thinking IT and software development company, renowned for our dedication to innovation and excellence. We’re on the lookout for a skilled PPC Specialist to enhance our growing team. If you have a knack for digital marketing and a passion for driving results through data, we want to hear from you!

About the Role:

As a PPC Specialist, you’ll play a key role in managing and optimizing our pay-per-click advertising efforts across various platforms. Your expertise will help us create impactful campaigns that maximize ROI and contribute to our business growth. This role is ideal for someone with a solid background in PPC, a strategic mindset, and a keen eye for detail.

Your Responsibilities:

• Campaign Management: Develop and oversee PPC campaigns on platforms like Google Ads, social media, and e-commerce sites.
• Keyword Strategy: Conduct thorough keyword research and selection, including PPC keywords and negative keywords, to enhance campaign effectiveness.
• Optimization: Fine-tune bidding strategies across different levels—keywords, placements, devices, and demographics—to boost campaign performance.
• Ad Copywriting: Craft engaging ad copy and CTAs to improve click-through rates and optimize landing pages for higher conversions.
• Budget Management: Monitor and adjust budgets to prevent overspending and maximize ROI.
• Fraud Prevention: Implement strategies to minimize the risk of click fraud.
• Performance Analysis: Track and analyze key metrics such as Quality Score, impressions, and shares to ensure campaign success and identify areas for improvement.
• Testing: Conduct A/B testing to refine ad performance and enhance conversion rates.
• Reporting: Generate and present weekly and monthly performance reports, showcasing the impact of campaigns.
• Trend Monitoring: Stay updated with the latest trends and best practices in SEO and PPC.
• Team Collaboration: Work closely with the team to align PPC strategies with overall marketing goals.
• Competitor Analysis: Analyze competitors to uncover opportunities and stay ahead in the market.

What We’re Looking For:

• Experience: At least 2 years of proven experience as a PPC Specialist.
• Knowledge: Deep understanding of Google Ads, social media, and e-commerce advertising platforms.
• Analytical Skills: Proficiency in data analysis and reporting tools, like Google Analytics.
• Skills: Expertise in keyword research and PPC management tools.
• Communication: Strong written and verbal communication abilities.
• Attention to Detail: Excellent organizational skills and attention to detail.
• Team Player: Ability to thrive in a collaborative, fast-paced environment.
• Certifications: Google Ads and/or Bing Ads certification is a plus.

Shift Timings:

• Monday to Friday (Alternate Saturdays)
• Evening & Night Shift
• On-site Work

Location:
Suite #207, Kings Trade Centre (next to Dunkin Donuts), Block 3-A, Gulistan-e-Johar, Karachi.

How to Apply:

Ready to join us? Send your resume, cover letter, and any relevant portfolio or work samples to [email protected] with the subject line: “PPC Specialist Application – [Your Name].”

Job Type: Full-time
Salary: Rs80,000.00 – Rs100,000.00 per month

Application Questions:

1. What is your area of residence?
2. How many years of experience do you have?
3. What was your current or last salary?
4. What are your salary expectations?

We look forward to receiving your application and exploring how you can contribute to our innovative team!